Playboy has launched its very own denim collection for men and women. The iconic Y2K brand stopped printing its eponymous magazine in 2020. It has since expressed its goals to become a more prominent lifestyle brand by releasing owned-and-operated collections like its recent lingerie line.
The collection comprises 18 pieces, including low-rise skater jeans, flared pants, and wide-leg silhouettes. When it comes to the men’s portion, consumers can choose between skinny, straight-leg, and dad jeans. Playboy’s iconic bunny logo and cut-outs can be seen throughout the collection.
"We have seen strong demand for Playboy-branded denim through our licensing collaborations, and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. We look forward to the continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem," said PLBY’s Group President of Global Consumer Products, Ashley Kechter.
Y2K Brand-Backed Denim
Playboy Launches its First Official Denim Line for Men and Women
Trend Themes
1. Owned-and-operated Collections - The success of Playboy's owned-and-operated collections demonstrates consumers' appetite for products directly developed by recognizable brands.
2. Branded Apparel Lines - Brands venturing into clothing lines presents a new opportunity for companies to expand their reach in the lifestyle market.
3. Logo-driven Fashion - The prominence of logos in Playboy's denim line highlights a larger trend toward logo-driven fashion products.
Industry Implications
1. Fashion - Fashion companies can look to Playboy's successful launch of its owned-and-operated denim line as an opportunity to capitalize on recognizable branding and overall lifestyle promotion.
2. Licensing - The strong demand for branded denim through licensing collaborations can lead to new, innovative collaborations from licensors and licensees.
3. Media - Other media companies can follow Playboy's lead in pivoting from solely print content to expand into different lifestyle areas and products.