'Play Your Part' is a mobile app that was developed by Brand South Africa and mobile rewards platform Go the Extra Mile to help encourage and foster social development initiatives in South Africa. The app works by rewarding people for their generosity and allowing them to gain points that they can put towards tech and lifestyle purchases.
When a user helps a cause, they are rewarded with in-app rewards called GEMs. These GEMs can then be redeemed for a variety of products ranging from movie tickets to cellphone airtime. Users can even take their charity the extra mile during Mandela Month by donating their GEMs back towards needy causes.
The Play Your Part app is a great example of how consumer rewards and socially good causes can go hand in hand using technological platforms.
Socially Good Reward Apps
The 'Play Your Part' App Rewards South Africans For Their Generosity
Trend Themes
1. Socially Good Reward Apps - Apps that incentivize social good and charity work for rewards are gaining popularity.
2. Tech-enabled Social Development - Mobile apps are helping to encourage and foster social development initiatives through incentivizing users.
3. Corporate Social Responsibility Platforms - More and more organizations are turning to mobile apps to help fulfill their corporate social responsibility goals.
Industry Implications
1. Mobile App Development - Developers and app development companies can help create social good and charity-based reward apps for organizations.
2. Corporate Giving - Companies can use these new app-based platforms to fulfill their corporate social responsibility goals and support social development initiatives.
3. Consumer Rewards and Loyalty Programs - Consumer rewards and loyalty program providers can create socially good reward apps to offer more choices to users.