Play Vibe offers erotic toys for women and got the help of the Urszula Krasny creative agency to create the branding for the boxes the toys come in.
With the purpose of being both "modern and feminine," the agency set out to create adult toy branding that is able to capture consumer attention while still being sophisticated. As a result, the boxes are white in color and feature whimsical, nature-based imagery in phallic shapes. There are three toys in the collection, all of which are named after "some of history's pioneers in sexual health" – including the Ellis Wand, the Kinsey and the Freud. The toys come in the form of a personal intimate massager, a g-spot massager and a clitoral massager.
Play Vibe's sex toy collection provides humorous and elegant branding that represents both sensual and playful appearances.
Whimsical Erotic Toy Packaging
Play Vibe Offers Intimate Toys with Nature-Themed Branding
Trend Themes
1. Whimsical Packaging - There is an opportunity for companies to package their products in whimsical packaging and use playful imagery to capture consumer attention.
2. Nature-themed Branding - Incorporating nature into branding can allow companies to create a sophisticated yet approachable image for their products.
3. Erotic Toys for Women - The rising popularity of erotic toys catered towards women presents an opportunity for companies to create innovative and inclusive products that meet the needs of this growing market.
Industry Implications
1. Sex Toys - The sex toy industry can continue to innovate by creating products with modern packaging that offer a playful and sophisticated image.
2. Design and Creative Agencies - Design and creative agencies can specialize in creating nature-themed packaging and branding to help companies make their products stand out in a crowded market.
3. Women's Health - Companies can focus on innovation in women's health by creating inclusive and diverse products that cater to the changing needs and preferences of modern women, including the rising interest in erotic toys.