The InStyle Magazine Play It Cool January 2015 editorial showcases the earnest side of actress Lizzy Caplan. In the photoshoot taken by Maurizio Bavutti, the Masters of Sex television star looked candidly ahead, doing away with the common will to jazz up productions during the holiday season.
Stylist Melissa Rubini dressed Caplan in a range of pieces from brands such as Gucci, Burberry Prorsum and Calvin Klein. The items selected resonated with Caplan's laid-back approach to fashion, seen in loose fitting trousers, lace up sneakers and classic trench coats.
Clean minimalism was further driven home by cosmetics expert Darlene Jacobs. In place of seasonal sparkles or bold cosmetics, Jacobs made use of a pale gold-hued shimmer, making Caplan appear as natural as possible.
Earnest Celebrity Editorials
The InStyle Magazine Play It Cool Photoshoot Showcases Sincere Looks
Trend Themes
1. Earnest Celebrity Editorials - Opportunity for magazines to showcase celebrities in a more sincere and authentic way, moving away from traditional glamorous photoshoots.
2. Laid-back Fashion - Opportunity for fashion brands to embrace loose fitting trousers, lace up sneakers, and classic trench coats as a popular and comfortable style.
3. Clean Minimalism in Cosmetics - Opportunity for cosmetics brands to promote a natural and subtle look with pale gold-hued shimmer instead of bold, sparkly makeup.
Industry Implications
1. Magazine Publishing - The magazine publishing industry can benefit from offering more sincere and authentic celebrity editorials in contrast to traditional glamorous photoshoots.
2. Fashion Retail - The fashion retail industry can take advantage of the trend for laid-back fashion by offering loose fitting trousers, lace up sneakers, and classic trench coats in their collections.
3. Cosmetics - The cosmetics industry can cater to the demand for clean minimalism by promoting natural looks with pale gold-hued shimmer instead of bold and sparkly makeup.