Playboy Spirits' PLAY HARD Seltzers is a line of premium vodka seltzers packaged in cans with iconic artwork by Andy Warhol. Within packaging adorned with Warhol's renowned Bunny Head pop-art painting from 1989, adults will find refreshing, indulgent varieties like Mango Dragon Fruit; Grapefruit Yuzu; Pineapple Passion Fruit; and Apple Prickly Pear.
Hard seltzers have become a dominant force in the alcohol industry, and legacy brands are capitalizing on this, grabbing the attention of a new generation by crafting their own enticing and refreshing hard seltzer offerings. PLAY HARD Seltzers speak to Playboy's fashion-forward Gen Z and Millennial following with artful packaging designs, all-natural flavors and a playful spirit. As Marc Bushala, the CEO of Playboy Spirits and SIP, states, "PLAY HARD [is] designed for those who seek great flavor, premium quality and style."
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Trend Themes
1. Premium Vodka Seltzers - Legacy brands are creating enticing and refreshing hard seltzer offerings to capitalize on the dominant force of hard seltzers in the alcohol industry.
2. Artful Packaging Designs - PLAY HARD Seltzers appeal to a new generation by featuring iconic artwork by Andy Warhol on their cans, showcasing fashion-forward designs.
3. All-natural Flavors - PLAY HARD Seltzers attract consumers with their indulgent and refreshing flavor combinations, such as Mango Dragon Fruit, Grapefruit Yuzu, Pineapple Passion Fruit, and Apple Prickly Pear.
Industry Implications
1. Alcohol - The alcohol industry is being impacted by the rise of hard seltzers, creating opportunities for brands to introduce premium vodka seltzers with unique flavor profiles.
2. Packaging - Brands can explore artful packaging designs, like Playboy Spirits' collaboration with Andy Warhol, to captivate the attention of style and flavor-seeking customers.
3. Food and Beverage - The food and beverage industry has an opportunity to meet the demand for all-natural flavors by developing indulgent and refreshing products like vodka seltzers with natural fruit flavors.