Lalo, the beloved direct-to-consumer parenting brand, recently expanded its portfolio with the introduction of the new Play Gym. From birth on, The Play Gym was designed to help children develop and includes a Sensory Ball, Mirror Prism and Silicone Teether. The brand created each product with input from its expert council to ensure all toys are developmentally appropriate.
In addition to its natural wood construction and anti-slip feet, the Play Gym also includes a soft, machine washable Lyocell play mat. Moreover, if purchased with the Tent Kit, once the child outgrows the Play Gym, it can be converted to a play tent for endless fun.
The new Play Gym from Lalo is now available to purchase online.
Infant-Specific Play Gyms
Lalo Recently Launched 'The Play Gym' for Babies and Toddlers
Trend Themes
1. Direct-to-consumer Baby Products - Expanding direct-to-consumer baby brands create opportunities for personalized, high quality and accessible products that cater to the unique needs of infants.
2. Eco-friendly Baby Toys - The push for environmentally friendly products extends to baby toys, creating opportunities for companies to innovate and create safe, sustainable and educational infant-specific toys.
3. Multi-purpose Baby Products - Convertible infant-specific products offer convenience and cost-effectiveness, creating disruptive innovation opportunities for companies looking to expand on the traditional use of baby products.
Industry Implications
1. Baby Products - Expanding brands like Lalo are creating opportunities for growth and competition in the baby product industry as more parents seek personalized, high quality products for their infants.
2. Toy Industry - The growing popularity of eco-friendly toys for infants creates an opportunity for toy companies to innovate and meet the demand for educational and sustainable options.
3. Home Goods Industry - Convertable baby products such as the Play Gym that converts into a play tent provide opportunities for the home goods industry to expand into the baby product market and create unique, multi-purpose products for infants.