The heritage footwear label Hunter has just teamed p with the New York-based retailer Extra Butter to launch a collection of limited edition PLAY Boots.
Some activities – like gardening or fishing – can get quite messy without the proper footwear. However, the new PLAY Boots solve those concerns with a water-repellent recycled nylon shell that protects against the elements. The removable shell also features a cozy purple fleece lining on the inside to keep the wearer's legs nice and toast, while the outside of the nylon shell features a cargo pocket for quick storage.
While the boots are perfect for plenty of everyday activities, Hunter and Extra Butter are promoting the new footwear with a moody campaign that plays on the idea of true crime documentaries and small town mysteries.
Collaborative Rain Boot Collections
Hunter and Extra Butter Teamed Up on the New PLAY Boots
Trend Themes
1. Collaborative Fashion Collections - Businesses can form partnerships to create limited edition clothing items that cater to niche markets.
2. Sustainable Footwear - Companies can explore the use of recycled materials to create more eco-friendly footwear options.
3. Functional Fashion - Designers can incorporate pockets and other functional features into clothing items to increase their practicality and appeal to consumers.
Industry Implications
1. Fashion - Collaborations are a growing trend within the fashion industry, offering businesses the opportunity to co-create and introduce unique product lines.
2. Footwear - With the trend towards sustainable products, footwear companies have the opportunity to innovate by utilizing eco-friendly materials in their products.
3. Outdoor and Recreational Gear - By incorporating functional features like pockets and water-repellent materials into clothing and accessories, outdoor and recreational gear companies can offer more practical and versatile products to consumers.