Multi-buy offers in the retail space often feature products wrapped in plastic, so Aldi is trialling new plastic-free multipacks of Corale Premium baked beans in the UK to help change this. The trial will see the retailer removing plastic wrap from its four-packs of baked beans, while still offering the multi-buy discount for shoppers to take advantage of. This is hoped to reduce the amount of plastic waste created with commonly purchased products and could help to spur additional initiatives down the line.
Plastics and Packaging Director at Aldi Richard Gorman spoke on the new plastic-free multipacks saying, "We are committed to reducing plastic and unnecessary packaging wherever possible, while still offering the highest-quality products at the lowest prices. This trial offers customers the best of both worlds, allowing them to benefit from multipack prices without the plastic waste."
Plastic Removal Retailer Initiatives
Aldi is Trialling Plastic-Free Multipacks of Baked Beans
Trend Themes
1. Plastic-free Multipacks - The trial of plastic-free multipacks presents an opportunity for retailers to reduce plastic waste and offer eco-friendly packaging options.
2. Reducing Plastic Waste - The initiative to remove plastic wrap from commonly purchased products demonstrates a growing trend towards reducing plastic waste in the retail industry.
3. Sustainable Packaging - The move towards plastic-free multipacks highlights the demand for sustainable packaging solutions and the potential for innovation in this space.
Industry Implications
1. Retail - The retail industry can explore opportunities to adopt plastic-free multipacks and implement sustainable packaging practices to reduce environmental impact.
2. Food and Beverage - Food and beverage companies can redefine their packaging strategies by offering plastic-free multipacks, aligning with consumer demand for eco-friendly options.
3. Packaging Manufacturing - The packaging manufacturing industry can innovate by developing eco-friendly materials and solutions to support the shift towards plastic-free multipacks.