Zapf Creation, the maker of Baby Annabell and BABY born, is transitioning to plastic-free doll packaging. Released for Earth Day, a new video from the brand shares how its young fans view plastic. Zapf's video makes it clear that young children understand the impact that single-use plastic has on the planet, as many expressed concern for animals and waste pileup.
As part of its pledge to go plastic-free, the brand is phasing out its traditional transparent window boxes and it will replace single-use plastic with closed box designs. Within the boxes, items like cable ties and plastic bags will be traded for paper packaging alternatives.
By fall 2022, the company hopes to have its entire range be free from plastic packaging.
Plastic-Free Doll Packaging
Zapf Creation Asked Its Young Fans' Input on Single-Use Plastic
Trend Themes
1. Plastic-free Packaging - Opportunity for companies to phase out single-use plastic packaging and switch to eco-friendly alternatives.
2. Sustainable Toy Manufacturing - Development of toys and products made from sustainable materials, like bamboo, wood, or recycled plastic, to reduce environmental impact.
3. Eco-minded Product Design - Designing products with eco-friendly and sustainable features, like biodegradable or compostable components.
Industry Implications
1. Toy Manufacturing - Toy companies can reduce their environmental impact by using sustainable, eco-friendly materials in manufacturing and packaging.
2. Packaging Industry - Opportunity for companies to develop and innovate eco-friendly packaging options to reduce waste and eliminate single-use plastic.
3. Consumer Goods Industry - Rethinking supply chain and product design processes to incorporate sustainable concepts and minimize environmental harm.