New York City's Soho is currently home to a new plastic-free pop-up shop from sustainable luxury loungewear brand nuhü division and it shows off the brand's range of casual wear made of 100% organic cotton in a unique way. The completely plastic-free shop was created with the aid of eco-design firm Cartonlab, and award-winning design agency Studio Animal, who worked only with recycled cardboard to create everything from mannequins to the colorful walls.
nuhü division, which got its start during the pandemic, committed to eliminating plastic throughout its entire manufacturing and distribution process.
Notably, the cardboard materials used in the interior construction have been certified by the Forest Stewardship Council, and this plastic-free pop-up exemplifies the versatility of the eco-friendly material.
Chromatic Plastic-Free Pop-Ups
nuhü division's Created a Colorful Store from Recycled Cardboard
Trend Themes
1. Eco-friendly Pop-ups - Creating retail spaces with sustainable materials can attract environmentally conscious consumers and align with their values.
2. Plastic-free Manufacturing - Eliminating plastic throughout the manufacturing and distribution process can reduce waste and appeal to consumers prioritizing sustainable products.
3. Organic Cotton Clothing - Utilizing 100% organic cotton in clothing can cater to consumers searching for sustainable and non-toxic alternatives to traditional fabrics.
Industry Implications
1. Retail - Retailers can create more sustainable and eco-friendly shopping experiences by using recycled materials and eliminating harmful products.
2. Fashion - Fashion brands can prioritize sustainable and organic materials in their manufacturing process to provide eco-conscious options for consumers.
3. Design - Design agencies can collaborate with companies to create eco-friendly spaces and products while reducing their environmental impact.