Chocolate bar wrappers are usually trash after they've been separated from the treats they protect but KitKat created plastic-free packaging that doubles as a fun activity. The waste-reducing paper packages are artfully decorated with marine creatures, which match a newly released Ocean Salt KitKat flavor—the premium treat boasts a white chocolate base that's combined with sea salt sourced from the Seto Inland Sea.
In all, there are four different packaging designs for consumers to collect and turn into origami sea animals—either a sea turtle, a seal, a dolphin or a manta ray. To further support waste-reducing initiatives, Nestlé Japan is donating a portion of each unit sold to Zero Waste Japan.
Zero-Waste Origami Packaging
KitKat's Plastic-Free Packaging Turns Into a Sea Creature Paper Craft
Trend Themes
1. Zero-waste Packaging - The trend of creating packaging that is environmentally friendly and can be repurposed or recycled.
2. Interactive Packaging - The trend of designing packaging that offers consumers an interactive and engaging experience.
3. Sustainable Partnerships - The trend of forming partnerships and collaborations with organizations dedicated to waste reduction and sustainability.
Industry Implications
1. Snack Food Industry - This industry can explore the use of zero-waste packaging and interactive design to enhance the consumer experience and support sustainability efforts.
2. Confectionery Industry - This industry can embrace the trend of zero-waste packaging and leverage it to create unique and playful experiences for consumers, while also reducing waste.
3. Environmental and Waste Management Industry - This industry can benefit from the trend of sustainable partnerships and explore collaborations with companies in the food and beverage sector to promote waste reduction initiatives.