As part of a new repackaging initiative, Alpine Provisions is introducing entirely plastic-free body care product packaging, helping to replace its plastic hand-sanitizer, hair care and liquid soap bottles with lightweight and sustainable aluminum. While it's estimated that only about 7% of all the plastic made has been recycled, 84% of all the aluminum ever made is still in use today. As well as making an impact by switching to a more sustainable material, Alpine Provisions will also be reducing its carbon emissions by lightening the load of shipping its products.
Alpine Provisions Founder and CEO Joshua Scott Onysko says, "Our hope is that this will begin an industry-wide revolution."
Plastic-Free Bodycare Lines
Alpine Provisions is Switching to Lightweight Aluminum Packaging
Trend Themes
1. Sustainable Packaging - The trend of shifting to eco-friendly and more sustainable packaging materials that contribute to reducing waste and carbon emissions. Opportunity: Develop innovative reusable and compostable packaging solutions.
2. Circular Economy - The trend of designing products that can be recycled or repurposed into new products after use, thereby creating a closed-loop system. Opportunity: Develop business models that support a circular economy by implementing take-back programs, product re-design, and upcycling initiatives.
3. Brand Purpose - The trend of aligning businesses with a higher social or environmental purpose beyond just generating profits. Opportunity: Embrace sustainability as a core brand value and use it to connect with environmentally conscious consumers and position the brand as a leader in the industry.
Industry Implications
1. Beauty and Personal Care - As the demand for ethical, sustainable, and eco-friendly products continues to grow, businesses in the beauty and personal care industry can leverage this trend by adopting circular product design, using eco-friendly and plastic-free packaging, and emphasizing their brand purpose as ethical and sustainable.
2. Packaging - With the increasing focus on sustainability, the packaging industry holds enormous disruptive innovation opportunities by developing innovative reusable, biodegradable, and compostable packaging solutions. Additionally, developing sustainable supply chains to support these new packaging materials can create a competitive advantage for businesses.
3. Logistics and Transportation - Shifting to more sustainable packaging materials can significantly reduce carbon emissions resulting from transporting goods. Therefore, logistics and transportation businesses can leverage this trend by implementing more sustainable supply chain practices and adopting eco-friendly vehicles to reduce their carbon footprint.