adidas and creative agency Mojo Supermarket joined forces to create a campaign that lets environmentally conscious sneaker lovers turn plastic bottles into sneakers. The collaborators created a one-of-a-kind recycling vending machine that takes old plastic bottles as payment and in return offers discounts for the new Stan Smiths, which are partially made out of recycled bottles. The sustainable version of the sneaker brand's iconic shoes are made with P-coated recycled polyester, so that they have the same look as ever, with a more environmentally friendly design.
After inserting an empty plastic bottle into the machine, the system confirms that the bottle is indeed recyclable before offering a voucher.
These vending machines are being introduced to the adidas Flagship New York store and the Flagship Paris store, with more anticipated to be introduced throughout the year.
Shoe-Recycling Vending Machines
Adidas’ Recycling Bins Turn Used Plastic Bottles Into Sneakers
Trend Themes
1. Sustainable Fashion - The trend of creating sustainable fashion by recycling materials can provide opportunities for businesses to introduce new eco-friendly products and packaging.
2. Smart Vending Machines - The trend of using smart vending machines to offer discounts and encourage recycling can provide opportunities for businesses to improve customer engagement while also promoting sustainability.
3. Circular Economy - The trend towards a circular economy, where waste is minimized and materials are reused, can create opportunities for businesses to innovate by introducing new, more sustainable production and distribution processes.
Industry Implications
1. Retail - The retail industry can benefit from this trend by introducing sustainable products and packaging, as well as implementing smart vending machines in stores to incentivize recycling.
2. Fashion - The fashion industry can explore the trend of using recycled materials to create sustainable and eco-friendly products, while also promoting recycling and other environmentally friendly practices.
3. Waste Management - The waste management industry can play a key role in promoting the circular economy and helping businesses and consumers to properly dispose of waste materials that can be recycled and reused.