Lifestyle and apparel brand Life is Good teamed up with skincare company All Good to create a line of plant-based sun protectors that includes four products. The plant-based mineral and carbon-neutral sun protection solutions include outdoor essentials like SPF 15 lip balm, SPF 50 sun butter, SPF 30 sun lotion and spray hand sanitizer, all powered by body and reef-safe and organic ingredients.
This new range of sun care products aims to inspire empowerment, optimism and life in harmony with nature. All Good is a certified B Corporation and Climate Neutral Company with a mission to to preserve the earth's resources, which it does with restoration and education projects through a partnership with 1% For the Planet. For outdoor lovers and beach enthusiasts, these new products support healthy people and a healthy planet, without compromise.
Plant-Based Sun Protectors
Life is Good & All Good Partnered on a Line of Sun Protection Products
Trend Themes
1. Plant-based Sun Protection - The trend of plant-based sun protectors offers opportunities for skincare companies to create natural and eco-friendly sun protection solutions.
2. Sustainable and Organic Ingredients - The trend towards sustainable and organic ingredients in sun protection products offers opportunities for skincare companies to appeal to environmentally conscious consumers.
3. Partnerships Between Lifestyle and Skincare Brands - The trend of partnerships between lifestyle and skincare brands allows companies to create holistic product lines that promote healthy and sustainable living.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to expand its offerings with plant-based, sustainable and organic sun protection products.
2. Outdoor Retail Industry - The outdoor retail industry can benefit from offering sun protection products that are body and reef-safe, as well as plant-based, to appeal to environmentally conscious consumers.
3. Lifestyle and Apparel Industry - The lifestyle and apparel industry has an opportunity to expand its product offerings and brand messaging by partnering with skincare companies to create product lines that promote healthy and sustainable living.