Sheridan Nurseries' Plant Finder feature is informative and educational, allowing consumers to search by plant type, color, light requirements and more. Based in Toronto, Canada, Sheridan Nurseries is an independent garden supply retailer that has been in the city since 1914. In light of the COVID-19 pandemic, the retailer shares a virtual Plant Finder feature on its website, showcasing a wide variety of plant offerings as well as stock and availability.
Thanks to more time spent at home during the pandemic, consumers have re-embraced DIY maker culture by embarking on home renovation and gardening projects. Sheriden Nurseries' Plant Finder is designed to help users find the perfect plant products for their outdoor space and makes planning easy. This virtual feature also provides detailed product information to cutting browsing time during continued social distancing efforts.
Plant Discovery Retailer Databases
Sheridan Nurseries' Plant Finder is Informative and Educational
Trend Themes
1. Virtual Plant Databases - As consumers embrace DIY culture and outdoor home projects, retailers can take advantage of virtual plant databases like Sheridan Nurseries' Plant Finder to enhance users' experience and increase sales.
2. Personalized Plant Recommendations - By collecting user data from virtual plant databases, retailers can implement personalized plant recommendations, improving customer satisfaction and loyalty.
3. Education-focused E-commerce - With the success of Sheridan Nurseries' Plant Finder, future industries could create similar education-focused e-commerce experiences that make plant exploration more approachable and informative.
Industry Implications
1. Gardening - The gardening industry can benefit from implementing virtual plant databases like Sheridan Nurseries' Plant Finder, giving customers access to extensive plant information and virtual product expansions.
2. E-commerce - E-commerce companies can take advantage of education-focused platforms like Sheridan Nurseries' Plant Finder, which provide enriched and informative shopping experiences for their customers.
3. Home Improvement - Home improvement companies could use similar virtual databases, like Sheridan Nurseries' Plant Finder, for their product catalogs and expand the customer education aspect, opportunity for growth on e-commerce and in-store sales.