La Vie is introducing a new generation of plant-based meats with innovative products like plant-based smoked bacon that rival the look, taste and nutritional benefits of its animal-derived counterpart. Additionally, the vegan bacon is touted as a better alternative for the planet on account of it requiring 88% less CO2, 82% less water and 74% less land use.
The versatile plant-based bacon is ready to be enjoyed for breakfast and layered onto lunchtime sandwiches.
The demand for alternative plant-based foods is growing rapidly as people become more health-conscious and aware of the impact of their food choices. Plant-based foods are also becoming more accessible than ever before, and Romain Jolivet, the Chief Marketing and Creative Officer at La Vie, told Vegconomist "We see La Vie becoming the largest pork brand in the world, without touching a single pig."
Plant-Based Smoked Bacon
La Vie's Vegan Bacon is Rich in Protein, Taste and Texture
Trend Themes
1. Plant-based Meats - The trend towards plant-based meat continues to rise as consumers become more health-conscious, and presents opportunities for companies to innovate and create new, sustainable meat alternatives.
2. Sustainable Food Production - The increased demand for alternative plant-based foods presents opportunities for companies to explore sustainable food production methods and reduce environmental impact.
3. Health and Wellness - The trend towards plant-based foods also reflects a larger emphasis on health and wellness, creating opportunities for companies to create and market products that prioritize health and wellness.
Industry Implications
1. Food and Beverage - The food and beverage industry has a huge opportunity to innovate and expand into the growing plant-based food market, creating new and sustainable alternative meat products.
2. Agriculture - The agriculture industry can benefit from sustainable food production methods that reduce the negative impact of traditional meat production and meet the growing demand for alternative plant-based foods.
3. Health and Nutrition - The health and nutrition industry can benefit from the trend towards plant-based foods by developing and marketing products that prioritize health and wellness, and support the increasingly health-conscious consumer.