Nails.INC is introducing its cleanest line of nail colors to date with a range of plant-based polishes that are free from formaldehyde, acetone, parabens and plenty of other questionable ingredients. While there are many clean nail polish products that are branded as being free from the top five or the top 16 toxic ingredients, these ones are said to be 21-free.
In the plant-based polish collection, ingredient-conscious consumers will find shades ranging from classic reds and flattering pinks to bright greens and blues. Inspired by the earth, the shades in the clean nail polish collection boast names like Eco Ego and Mother's Earth's Calling.
To support the Rainforest Trust, Nails.INC will be making a donation to the British charity every time an image is posted to Instagram with the #postforplantpower tag.
Free-From Plant-Based Polishes
Nails.INC's Plant-Based Line is Free from Formaldehyde & Parabens
Trend Themes
1. Plant-based Beauty Products - The rise of plant-based products in the beauty industry creates disruptive innovation opportunities for companies to develop and market eco-friendly and sustainable cosmetics.
2. 21-free Nail Polish - The trend towards 21-free nail polish provides an opportunity to offer consumers healthier and safer options in a traditionally chemical-laden product.
3. Social Media and Environmental Activism - The connection between social media and activism provides opportunities for companies to showcase their commitment to social responsibility by encouraging customers to engage in eco-friendly initiatives and charitable donations.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the plant-based trend by developing new lines of natural, eco-friendly, and sustainable products.
2. Nail Care - The nail care industry can take advantage of the 21-free nail polish trend to develop healthier and safer products for consumers concerned about the potential harmful effects of traditional nail polish ingredients.
3. Charitable Organizations - Charitable organizations can benefit from partnerships with companies committed to social responsibility and environmental activism, particularly through social media campaigns.