Auckland-based NewFish is reimagining local seafood and its newest release is a 100% plant-based mortadella made from various microalgae and seaweed varieties. Ocean Mortadella features smoked and fermented New Zealand wakame seaweed and bull kelp with plant-based back fat and microalgae protein. The bright green sausage packed with cubes of fat makes the most of underutilized marine sources to add value to commercial products and add value to the plant-based seafood industry in a distinctive way. Developed by co-founder and chef Vaughan Mabee, Ocean Mortdatella has been validated in New Zealand's Amisfield Restaurant.
NewFish's Ocean Mortadella is currently in the final stages of development and it is on track to be released internationally for pre-sale soon. Ultimately, NewFish aims to reimagine New Zealand’s seafood and replenish our relationship with the ocean.
Umami Microalgae Sausages
NewFish's Plant-Based Mortadella is Made with Wakame Seaweed & Bull Kelp
Trend Themes
1. Plant-based Seafood - NewFish's 100% plant-based mortadella offers a disruptive innovation opportunity for the seafood industry by utilizing underutilized marine sources in a unique way.
2. Microalgae-based Products - The use of microalgae and seaweed in NewFish's mortadella represents a disruptive innovation opportunity for the food industry to create new products with alternative protein sources.
3. Sustainable Production - NewFish's use of underutilized marine sources in their plant-based mortadella highlights a disruptive innovation opportunity for the food industry to develop sustainable production methods for plant-based seafood products.
Industry Implications
1. Food Industry - NewFish's use of microalgae and seaweed in their plant-based mortadella represents a disruptive innovation opportunity for the food industry to create new, sustainable and healthier products with alternative protein sources.
2. Seafood Industry - NewFish's Ocean Mortadella offers a disruptive innovation opportunity for the seafood industry by utilizing underutilized marine sources to add value to commercial products and add value to the plant-based seafood industry in a distinctive way.
3. Sustainable Production Industry - NewFish's use of underutilized marine sources in their plant-based mortadella highlights a disruptive innovation opportunity for sustainable production industry to develop new, sustainable and innovative methods for producing plant-based seafood products.