With many consumers interested in plant-based eating and reducing packaging waste, Alpro created a new product, the Plant-Based Bucket, to offer the best of both worlds. For Plant Power Day on March 7th, Alpro will be making the plant-based meal and its entirely edible packaging available Deliveroo Editions.
As a dairy alternative brand, Alpro is putting a plant-powered spin on conventional chicken and chips meals with mushroom "nuggets" that feature the Alpro Almond Unsweetened drink as an included ingredient, sweet potato fries and a garlic dip. Each of these plant-based creations is served in a bucket that is made of a combination of nuts, spices and fennel, nigella, pumpkin and sesame seeds—just as the plant-based nuggets and fries pair well with the creamy dip, so does the edible bucket.
Edible Plant-Based Buckets
Alpro's Plant-Based Bucket Shares a Vegan Meal Without Packaging Waste
Trend Themes
1. Plant-based Packaging - Creating edible packaging made from plant-based materials to reduce waste and offer a sustainable alternative to traditional packaging.
2. Plant-based Convenience Meals - Offering plant-based meals that are convenient and easy to consume, especially with the rise of delivery services like Deliveroo.
3. Innovative Ingredient Use - Experimenting with non-traditional ingredients, such as almond drink, to create unique and flavorful plant-based meals.
Industry Implications
1. Food Packaging - Creating sustainable packaging solutions for food products, especially as consumers become more environmentally conscious and demand more eco-friendly options.
2. Plant-based Food - Developing a wider range of plant-based food products in response to increasing demand from consumers who prioritize health, sustainability, and animal welfare.
3. Food Delivery Services - Partnering with food delivery services to offer innovative and convenient plant-based meals, particularly as more people order food delivery due to stay-at-home measures.