A powerful video by Plan International shows the life-threatening impacts of living in a world designed for men. This provocative video underscores the tangible ways women and girls' lives are at risk just because of their gender.
The video starts with a couple making out, but the frame then changes to her at a doctor's office where she finds out she's pregnant and that abortion is illegal in her country. The next scene is a woman in a horrific car accident who is asking Google to call 911, however, Google's speech-recognition software doesn't understand. This is then followed by the statistic that the system is "70 per cent better at understanding a male voice." Moreover, viewers are then told that a woman is 47% more likely to be seriously injured in a car accident than a man.
The message behind this Plan International video is clear: "In a world designed for men, we put girls first."
Provocative Gender Inequality Ads
Plan International Debuted the Powerful 'Girls First' Campaign
Trend Themes
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Gender Inequality in Design — Disruptive innovation opportunity: Design products and services that are inclusive and consider the unique needs and safety concerns of women and girls.
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Speech Recognition Gender Bias — Disruptive innovation opportunity: Develop speech recognition systems that are equally effective in understanding both male and female voices, reducing bias and improving user experience.
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Gender Disparities in Road Safety — Disruptive innovation opportunity: Implement measures to address the gender disparities in road safety, such as designing safer vehicles for women and promoting awareness and education on safe driving practices.
Industry Implications
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Product Design — Disruptive innovation opportunity: Create gender-inclusive product designs that cater to the specific needs and safety concerns of women and girls.
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Speech Recognition Technology — Disruptive innovation opportunity: Develop speech recognition technologies that eliminate gender bias and provide an equally accurate and reliable experience for users of all genders.
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Automotive Industry — Disruptive innovation opportunity: Innovate within the automotive industry to address gender disparities in road safety by designing vehicles and implementing safety measures that cater to the unique needs of women.