Places+Faces is a London-based photography collective magazine, a publisher and an label in itself. Recently, the label unveiled a lookbook for its latest range of apparel entitled the 'first collection.' Co-founder Ciesay expressed to Vogue that Places+Faces aimed to shift from screen-printed garments and move towards cut and sew clothing—to expand the clothing approach and also move into the territory of denim jackets, sweats and matching bags.
In addition to the jackets, sweat apparel and bags, the new Places+Faces capsule is also comprised of vibrant tracksuits, side bags and technical backpacks in a plethora of colors. The t-shirts in the range boast branding graphics. Additionally, Ciesay explains that: "Some of the t-shirts are produced in Portugal and washed to give that faded look I love in vintage tees."
Colorful Technical Lookbooks
Places+Faces' 'First Collection' is Full of Clothing and Bags
Trend Themes
1. Cut and Sew Clothing - The shift from screen-printed garments to cut and sew clothing creates a disruptive innovation opportunity for manufacturers to experiment with more intricate designs and personalized branding.
2. Vibrant Tracksuits - The use of vibrant colors and eye-catching designs in tracksuits offers a disruptive innovation opportunity for sportswear companies to explore unique styles that cater to fashion-conscious customers.
3. Technical Backpacks - The rise in popularity of technical backpacks presents a disruptive innovation opportunity for manufacturers to explore features beyond the traditional backpack such as charging docks, built-in locks, and smart storage compartments.
Industry Implications
1. Fashion Industry - The fashion industry can explore the shift towards cut and sew clothing and the use of vibrant tracksuits in lines to update its collections for the modern customer.
2. Sportswear Industry - The sportswear industry can capitalize on the opportunity to offer unique styles of vibrant tracksuits to fashion-conscious customers.
3. Backpack Industry - The backpack industry has the chance to innovate by incorporating more features into technical backpacks that go beyond the traditional backpack style.