This summer, Pillsbury is about to make it easier than ever to enjoy the taste of freshly baked brownies at home with its new Place and Bake Brownies. While the company has been selling ready-to-bake cookies for years, now it's applying the same concept to everyone's favorite chocolate dessert.
Pillsbury's new Place and Bake Brownies are essentially rounds of frozen, pre-cut brownie batter. Just as the name suggests, all consumers have to do is to place the brownies in individual muffin liners or in a pan, and bake them for 20 minutes until warm and soft. This means there's no need to add extra ingredients and no messy dishes to clean up. Perhaps best of all, the ready-to-bake brownies come in three different varieties: Chocolate Fudge, Marshmallow, and Peanut Butter Cup.
Ready-to-Bake Marshmallow Brownies
Pillsbury's New Place and Bake Brownies Come in Three Flavors
Trend Themes
1. Ready-to-bake Desserts - Opportunity for companies to expand their ready-to-bake offerings beyond cookies to include other desserts like brownies.
2. Convenient Baking - Opportunity for companies to create products that cater to consumers who want to enjoy baked goods without the hassle of prep work and clean up.
3. Flavor Variety - Opportunity for companies to offer a wider range of flavor options for ready-to-bake desserts, beyond traditional chocolate and vanilla.
Industry Implications
1. Bakery - Bakeries can offer ready-to-bake desserts as an addition to their existing product line, to cater to busy customers who value convenience.
2. Frozen Foods - Frozen food companies can expand their offerings to include ready-to-bake desserts, appealing to consumers who want a quick and easy dessert option.
3. Food Retail - Retailers can stock a variety of ready-to-bake desserts to cater to customers who value convenience but still want a homemade taste.