In an effort to expand the sharing capabilities for its consumer base, PizzaExpress is launching the new Large Classic. Available exclusively for delivery starting Tuesday, March 19th, this indulgent creation is crafted with double the amount of dough compared to the brand's beloved Classic base.
As an extension of the brand's popular Classic and Romana bases, the Large Classic reflects PizzaExpress' commitment to meeting its valued customers' evolving needs and preferences. Alongside the debut of the Large Classic, PizzaExpress is also launching new menu items such as the Romana American Hottest, Soho ’65, and Romana Vegan Mezze. From casual to intimate gatherings, this pizza is the highlight of any meal, whether for social gatherings or solo dining.
Interested consumers can order the Large Classic for delivery through PizzaExpress.
Double-Dough Pizza Items
PizzaExpress Launches the New Large Classic for Spring Sharing
Trend Themes
1. Large-format Dining - Opportunity to cater to groups or events with larger portions designed for sharing.
2. Menu Expansion - Innovate and introduce new menu items to meet evolving consumer tastes and preferences.
3. Exclusive Delivery Offerings - Create exclusive delivery options to drive interest and engage customers in a competitive market.
Industry Implications
1. Restaurant and Food Service - Opportunity for restaurants to expand offerings for group dining experiences and cater to changing consumer preferences.
2. Food Delivery - Potential growth in delivery services by offering exclusive menu items to stand out in a crowded marketplace.
3. Food Innovation - Chance to innovate with new menu items that capture consumer interest and drive sales in the food industry.