The Domino's 'Pizza Wrap' has been unveiled by the brand in South Korea as a new way for consumers to try out their favorite flavors and toppings in an unexpected format. The wraps come in two varieties including 'Pulled Pork' and 'Double Cheese Wagyu,' which are both created with a rolled crust that has been filled with ample ingredients that can easily be eaten on-the-go. This comes as a consumer-focused move by the brand to offer new food varieties that can be eaten without the need for a plate, which makes them applicable for commuters or busy consumers.
The Domino's 'Pizza Wrap' draws inspiration from burritos and is sure to be a hit amongst foodie fans of the brand.
Topping-Packed Pizza Wraps
The New Domino's 'Pizza Wrap' Comes in Two Varieties
Trend Themes
1. Convenience-packed Foods - The trend of offering food in convenient, easily portable formats provides opportunities for disruptive innovation in the food industry.
2. Alternative Food Formats - Exploring new and unexpected formats for traditional food items like pizza opens up possibilities for disruptive innovation within the food industry.
3. On-the-go Consumption - The increasing demand for food options that can be consumed while on the move presents opportunities for disruptive innovation in the food industry.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of convenience-packed foods by offering innovative and easily transportable menu options.
2. Food Delivery - Food delivery services can explore alternative food formats, like pizza wraps, to provide customers with a wider range of choices and unique dining experiences.
3. Convenience Stores - Convenience stores can tap into the on-the-go consumption trend by stocking ready-to-eat convenience-packed foods that cater to busy individuals.