The Lamborghini Pirelli Edition Aventador is the result of the Italian automaker and tyre company's desire to come together and celebrate 50 years of collaboration. This special car offering will go on sale in 2015.
The close relationship between Lamborghini and Pirelli is symbolized in the vehicle by a set of red stripes that streak along the Pirelli Edition Aventador's roofline, as well as red brake calipers located behind the 20-inch front wheels and 21-inch rear wheels. The vehicle's wheels are unsurprisingly shod in in pinstripe Pilleri tyres.
The vehicle is powered by the same 700 horsepower V12 engine used in regular Aventadors, and is capable of sprinting from zero to 100 km/h in 2.9 seconds. Deliveries of this highly anticipated vehicle are set to commence in mid-2015, although the exact price is yet to be revealed.
Special Edition Supercars
The Pirelli Edition Aventador Celebrates 50 Years of Collaboration
Trend Themes
1. Collaborative Supercars - There is potential for other car and tire companies to collaborate in creating special edition vehicles
2. Celebrate Anniversaries - Companies can celebrate milestones by collaborating with other industry players to create commemorative products
3. Brand Partnerships - There is opportunity for brands in unrelated industries to join forces in creating exclusive merchandise
Industry Implications
1. Automotive - Car companies can team up with tire manufacturers to create exclusive vehicles
2. Tire - Tire companies can collaborate with car manufacturers to create limited edition vehicles
3. Luxury Goods - Brands in the luxury goods industry can collaborate with other industry players to create exclusive merchandise