The Pinterest-inspired Target collections shows just how much influence social media has on the market these days. Comprised of three lines, each of which are hitting stores throughout the year, the American retailing company has tapped three top pinners to put them together.
The first of the three Pinterest-inspired Target collections is set to launch on March 13 and has been curated by Joy Cho of Oh Joy!. It will be made up of modern garden party ware. The second collection is envisioned by Vancouver-based Jan Halvarson revolves around a glamping theme and is set to hit stores in June. The final collection, which will debut in September, is put together by Kate Arends is inspired by artisan food and craft beer.
Social Media-Embracing Retailer Lines
The Pinterest-Inspired Target Collections Nabs 3 Top Pinners
Trend Themes
1. Social Media-embraced Collections - Retailers are embracing social media influencers to curate collections for them, revealing a potential for further collaborations and co-creation with digital natives.
2. Pinterest-inspired Marketing - Companies can tap into Pinterest's user-generated content to inspire and inform their product design, creating a more customer-centric approach to retail.
3. Seasonal or Thematic Collections - Creating limited-time collections around specific themes, holidays, or occasions could increase consumer engagement and drive foot traffic to physical stores.
Industry Implications
1. Retail - Major retailers are experimenting with new marketing strategies that employ social media and user-generated content, signalling a need for innovative retail solutions in a changing marketplace.
2. Consumer Goods - Companies can learn from Target's successful implementation of a Pinterest-inspired product line in order to better connect with customers and develop new ways to promote their products online.
3. Social Media Marketing - As brands look to get more creative with their marketing campaigns on social media channels, the opportunity for influencers to partner with major retailers to curate collections through user-generated content is an increasingly important trend.