As virtually pegging one's favorite cupcake designs and hairstyles onto their homepage has become an insanely addictive pastime, the Pinsanity! online short depicts what can happen if users bring their obsession into real life -- and take their pinning too far.
Created by Comediva and and The Blush, the social media spoof portrays a hilarious depiction of a pinner who has gone rogue. She has tired of Internet admiration and repins and resorted instead to pegging the real-life objects that she admires onto a giant-sized board in her bedroom.
Going push-pin crazy, the main character possesses an unquenchable desire to own everything that she thinks is cute, cuddly or fashion forward -- and then to display it in a creepy, life-sized collage for all to see.
Social Media Obsession Videos
The Pinsanity! Online Short Takes Pinning to a New Level
Trend Themes
1. Hyperfocused Social Media Use - As consumers become increasingly hyperfocused on social media, opportunities for products that cater to their obsession arise.
2. Online Spoofs and Satires - As social media influences popular culture, producers can create online spoofs and satires to appeal to consumers and increase content engagement.
3. Digital to Real-life Transitions - As consumers spend more time online, products that facilitate their transition from digital to real life can become increasingly relevant and successful.
Industry Implications
1. Social Media Platforms - Social media platforms can monitor and cater to consumer's hyperfocused use of their platforms to maintain higher engagement levels.
2. Content Creation and Distribution - Producers can focus on creating spoofs and satires that appeal to social media users and distribute them online to increase engagement and brand awareness.
3. Home Decor and Design - Products that cater to consumers' desire to transition their digital pins to real-life space can become increasingly relevant in the home decor and design industry.