Energy Vodka
P.I.N.K. Vodka is Infused With Caffeine & Guarana
Looking for the ultimate party drink? One that will give you just as big a rush as an energy drink? Then look no further than P.I.N.K. Vodka it's infused with caffeine and guarana (the same stuff that's in energy drinks) so you can party all night. They have a hot and super sexy image with this vodka and their website is very adult with spokespeople like Paris Hilton. The website also suggests "Pink is also the perfect compliment to your favorite energy drink". So you can really bounce off the walls when you mix the two together. For those that like their drinks aesthetically-pleasing, the bottle looks like a body spritzer or funky shampoo package and the vodka really is colored pink. Cheers.
Trend Themes
1. Caffeinated Alcoholic Beverages - Opportunity to create new types of beverages that merge the effects of energy drinks and alcohol.
2. Non-traditional Marketing - Disruptive innovations to promote alcoholic beverages such as using adult-themed websites and celebrity endorsements.
3. Colorful Alcoholic Beverages - Opportunity to create unique and visually appealing alcoholic beverages using non-traditional colors.
Industry Implications
1. Alcoholic Beverages - Innovative opportunities abound in the alcohol industry with various options such as caffeinated, color and flavor infused drinks.
2. Marketing & Advertising - Opportunity to push boundaries in advertising and use non-traditional marketing channels for promotion of alcoholic beverages.
3. Food & Beverage Retail - New caffeinated drinks like Energy Vodka could become must-haves in retail and entertainment industry settings.