Panera Bread is not only known for its delicious product range but is also recognized for its charitable efforts -- most notably its Pink Ribbon Bagel campaign that will celebrate its 14th anniversary this October.
Launching on October 1st, the charitable campaign will celebrate Breast Cancer Awareness Month and aims to raise funds for cancer research. Rather than offering the traditional pink ribbon, Panera Bread creates edible breast cancer ribbons that are presented in bagel form.
The eatery's popular Pink Ribbon Bagel campaign was first launched in 2001 by Panera franchise owner Sue Stees who is a breast cancer survivor herself. The casual restaurant's ribbon-shaped bagels are infused with dried berry, vanilla, honey and brown sugar flavors and is also topped with cherry chips.
Charitable Bagel Marketing
Panera Bread's Pink Ribbon Bagel Campaign Aids Breast Cancer Research
Trend Themes
1. Charitable Marketing - Panera Bread's Pink Ribbon Bagel campaign shows a potential disruptive innovation opportunity for businesses to support social causes.
2. Edible Awareness Products - The creation of edible breast cancer ribbons by Panera Bread presents a trend of using food products to raise awareness for important issues.
3. Cause Marketing Campaigns - Panera Bread's Pink Ribbon Bagel campaign highlights a trend of businesses' actively promoting charitable & social causes through their products.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry has the potential to use charitable marketing concepts like the Pink Ribbon Bagel campaign to support social causes and promote products.
2. Healthcare Industry - Healthcare industry can take inspiration from Panera Bread's Pink Ribbon Bagel campaign to support and promote breast cancer research, patient care and related initiatives.
3. Retail Industry - Retail Industry can leverage charitable marketing concepts like the Pink Ribbon Bagel Campaign to support social initiatives that align with their brand values and offer additional value to customers.