Starting in October, the Eiffel Tower will be illuminated in pink for Breast Cancer Awareness Month. This marks the 22nd year that the city has partnered with the Pink October Campaign. The campaign was kicked off with an unveiling event in Paris in which the city pledged its support to find a cure for the most deadly cancer for women.
Organizers said that lighting the landmark tower in pink was more than just a symbol, but instead a "sign of victory over the illness." Apart from illuminating the tower, an information stall will be set up at Trocadero providing additional information about the illness as well as preventative measures. Other cities have also announced their support for the important cause. Expect to see other landmarks lit up pink for Breast Cancer Awareness Month.
Illuminating Iconic Buildings
The Eiffel Tower Will Glow in Pink for Breast Cancer Awareness Month
Trend Themes
1. Breast Cancer Awareness Campaigns - There's room for more partnerships between organizations, landmarks, and communities to raise awareness, create dialogue, and raise funds for breast cancer.
2. Iconic Building Illumination - There's ripe opportunities for iconic buildings around the world to shine a light on important causes or messages as illuminated landmarks often grab headlines and gain social media traction.
3. Innovative Fundraising Tactics - There's an increasing need for innovative fundraising tactics to continue generating interest, donations, and support for long-standing causes that require sustained financing to achieve breakthroughs.
Industry Implications
1. Healthcare - The healthcare industry can engage more in awareness campaigns around breast cancer and other illnesses to promote care, generate support, and demonstrate real-world impact.
2. Travel & Tourism - The travel and tourism industry can play a significant role in boosting awareness and fundraising for important causes by creating travel itineraries that highlight landmarks illuminated in support of important campaigns such as breast cancer awareness month.
3. Technology - Technology companies can develop innovative social media platforms or apps that focus on awareness campaigns and fundraising for important causes such as breast cancer, providing real-time data, engagement opportunities and insights.