Pimento cheese is sometimes known as the "caviar of the South," and now consumers across the country can enjoy the regional specialty with the debut of Trader Joe’s new Pimento Cheese Dip.
Pimento cheese is a typical Southern spread that consists of mayonnaise blended with shredded cheese, diced pimento peppers, and spices. Fans have long been demanding a Trader Joe's version of the dip and now their wish has been granted in the form of Trader Joe’s Pimento Cheese Dip. According to the brand, the new dip "is made in the traditional style," and is thick enough for easy scooping, but "spreadable enough to glide over a slice of bread with gloriously cheesy ease." In other words, it's a versatile dip that is especially great for the upcoming tailgate season.
Creamy Southern Cheese Dips
Trader Joe’s New Pimento Cheese Dip Brings a Southern Dish Nation-Wide
Trend Themes
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2. Demand for Authentic Flavors - Disruptive innovation opportunity to develop and distribute authentic and traditional food flavors in convenient forms.
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Industry Implications
1. Food Manufacturing - Opportunity for food manufacturing companies to produce and distribute regional specialty dips.
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3. Convenience Food - Potential for disruptive innovation in the convenience food industry by introducing convenient, ready-to-eat regional specialty dips.