Pimento cheese may be a controversial ingredient, but those who love it will defend it as a delicious all-American snack. Now Bojangles’ is ready to make the creamy spread a star ingredient by debuting its very own take on Pimento Cheese.
Bojangles’ new Pimento Cheese combines three types of cheeses, diced pimentos, and a generous portion of creamy mayonnaise. The result is a creamy, cheesy spread, with just a hint of heat. Fans of the iconic cheese spread can enjoy it on the new Cajun Filet Biscuit with Pimento Cheese, or as part of the Pimento Cheese Biscuit. The chain is also letting customers add Pimento Cheese to any other Bojangles’ menu item for a small charge.
To keep the pimento cheese love going, Bojangles’ is asking fans to share a selfie of themselves enjoying the new cheese spread with the tagline "Pimento Cheese!" If fans share the photo on Twitter or Instagram using the hashtag #PimentoCheeseFaceContest, they could win an appearance in a five-second Bojangles’ commercial, as well as a $1,000 Bojangles’ gift card.
Pimento Cheese Spread Sandwiches
Bojangles’ is Adding Its Very Own Pimento Cheese to Its Menu
Trend Themes
1. Pimento Cheese - There is a growing interest in unique and flavorful cheese spreads like Bojangles' Pimento Cheese.
2. Cheesy Fast Food - Fast food chains are incorporating gourmet and artisanal cheese spreads into their menu offerings, providing a new twist on traditional fast food.
3. User-generated Marketing - Brands are leveraging user-generated content and social media contests to engage with customers and create buzz around new menu items, like Bojangles' Pimento Cheese.
Industry Implications
1. Fast Food - Fast food chains, like Bojangles', are embracing innovative and unique food options to attract customers and stand out in a competitive industry.
2. Cheese Manufacturing - Cheese manufacturers have an opportunity to develop and market new and flavorful cheese spreads to cater to the growing demand for unique and gourmet cheese products.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in creating effective user-generated marketing campaigns to generate excitement and engagement, as seen with Bojangles' Pimento Cheese selfie contest.