This holiday season, Pilsner Urquell launched the specialty Mugloo, a deécor item that combines "Pilsner Urquell's iconic drinking mug with a detachable, decorative based inspired by the brewery's rich, Czech heritage." This unique piece is perfect for the beer-loving host and long-time Pilsner Urquell fan, serving as both a statement piece and a drinking vessel.
Each mugloo includes the signature mug and a detachable wooden base that features a hand-painted model of the brewery's historic gates in Plzeň, Czech Republic. This is where Brewer Josef Groll created the brand's first golden pilsner lager in 1842.
Fans can purchase the Pilsner Urquell Mugloo online from Pilsner Urquell webpage for $24.99 USD with orders bringing to ship on December 7th, 2020.
Sculpture-Like Beer Glasses
This Pilsner Urquell Sculpture Doubles as a Drinking Glass
Trend Themes
1. Sculpture-like Beer Glasses - Creating beer glasses that double as decorative sculptures offers a disruptive innovation opportunity in home decor and beverage packaging.
2. Iconic Brand Collaborations - Collaborating with iconic brands, such as Pilsner Urquell, to create unique and collectible merchandise presents a disruptive innovation opportunity in the field of branded merchandise and fan culture.
3. Heritage-inspired Design - Incorporating heritage-inspired designs into everyday items, like beer glasses, opens up a disruptive innovation opportunity in the realm of cultural preservation and consumer products.
Industry Implications
1. Home Decor - The intersection of functional and decorative items, like the Pilsner Urquell Mugloo, offers disruptive innovation opportunities in the home decor industry.
2. Beverage Packaging - Developing innovative packaging solutions, such as beer glasses with detachable decorative bases, presents a disruptive innovation opportunity in the beverage packaging industry.
3. Branded Merchandise - Expanding the possibilities for branded merchandise, through collaborations like the Pilsner Urquell Mugloo, creates disruptive innovation opportunities in the branded merchandise industry.