Korean fashion designer Juun.J borrowed from the appearance of traditional pilot suits for his Spring/Summer 2017 collection.
The looks make use of greatly oversized styles, with sleeves extending well past the hands of models and hemlines on some dropping down past the knees. Models wear unconventional hairstyles and slightly dazed expressions -- giving the streetwear an aura of nonchalance that makes the styles attractive to its Millennial male consumer base.
It's instantly clear that the collection is made from thick high-quality materials, with the firm structure of the pieces evident despite being oversized. Juun.J's inspiration from pilot suits is shown through the inclusion of the flight apparel's technical aspects, as well as the neutral color choices.
Pilot-Inspired Menswear
Juun.J's Oversized Collection Takes Inspiration from Pilot Suits
Trend Themes
1. Oversized Fashion - Disruptive innovation opportunity: Create oversized styles using high-quality materials for a unique and contemporary fashion statement.
2. Streetwear - Disruptive innovation opportunity: Combine unconventional hairstyles and nonchalant expressions with streetwear to attract the Millennial male consumer base.
3. Technical Apparel - Disruptive innovation opportunity: Incorporate technical aspects from pilot suits into fashion collections, such as high-quality fabrics and functional design elements.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore oversized fashion trends and unconventional streetwear styles to appeal to Millennial consumers.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop high-quality materials and innovative production techniques to create oversized fashion pieces with firm structures.
3. Cosmetics - Disruptive innovation opportunity: Create makeup and grooming products that complement the unconventional hairstyles and nonchalant expressions of the pilot-inspired menswear trend.