The ever creative Wonderbra brand went for a humorous, ambient advertising approach with this unusual campaign that was deployed in hotels and beauty parlors in China.
Pillows with graphic images of the chest area of a busty female wearing a Wonderbra were used to demonstrate the effect of the famous brand first hand.
The campaign was created by No.7 ad agency, Beijing with creative director King Chen, photographer Chenleiand, and copywriter Wendy.
Implications - Outlandish and eccentric concepts are likely to generate unusual or new experiences for clients. Businesses that take the risk to break the rules of tradition and convention by creating peculiar products will fare well in today's society.
Guerrilla Hotel Pillows
“Sleep on Boobs” Wonderbra Campaign
Trend Themes
1. Unconventional Advertising - Businesses that take the risk to break the rules of tradition and convention by creating peculiar products will fare well in today's society.
2. Ambient Advertising - Ambient advertising approaches will gain popularity because of the unusual experiences that they can provide to clients.
3. Humorous Marketing Campaigns - Humorous marketing campaigns that stand out from traditional campaigns will create stronger brand recall among consumers.
Industry Implications
1. Advertising - Outlandish and eccentric concepts are likely to generate unusual or new experiences for clients, providing opportunities for disruption and innovation in the advertising industry.
2. Hospitality - Hotels and other accommodation providers can explore unconventional ways to promote their products by introducing ambient advertising concepts that enhance guest experience.
3. Beauty - Beauty salons and other beauty providers can create unique and memorable experiences for customers by using humor and unconventional approaches in their marketing campaigns.