Burrow is a direct-to-consumer brand that manufactures furniture but in 2018, the business is embarking on a new venture to include four collections of pillows and throw blankets. Just released, the pieces combine an exceptional style, high-quality materials, as well as an ethical process of production that is certified by Fair Trade and GoodWeave.
Consumers are able to choose from four distinct collections that strongly reference specific lifestyles and design movements. From the boldly geometric appearance of the Mid-Century line and the textured superiority of the Industrial collection to the relaxed aesthetic of the Bohemian capsule and the cozy warmth of the Rustic range, Burrow's first line-up of pillows and throw blankets definitely has something that will satisfy the preference of every consumer.
Style-Specific Home Decor Lines
Burrow's Expands to Include a Line of Pillows and Throw Blankets
Trend Themes
1. Direct-to-consumer Home Decor - Opportunity for brands to expand their product offerings by including home decor items in addition to furniture.
2. Style-specific Design Movements - Creating collections that cater to specific design movements allows brands to target niche markets and appeal to consumers with specific style preferences.
3. Ethical Production and Certification - Consumer demand for ethically-produced products opens up opportunities for brands to differentiate themselves by obtaining certifications such as Fair Trade and GoodWeave.
Industry Implications
1. Furniture Manufacturing - Manufacturers can explore the potential of expanding their product offerings to include home decor items such as pillows and throw blankets.
2. E-commerce - The rise of direct-to-consumer brands in the home decor industry presents opportunities for online retailers to enter the market and offer style-specific products.
3. Sustainable and Ethical Consumer Goods - Brands can tap into the growing demand for sustainable and ethically-produced home decor items by obtaining certifications and promoting their production process.