Frankies Bikinis has debuted a new ‘Pilates Princess’ range that incorporates ballerina and "balletcore" aesthetics. The collection offers consumers a wide variety of silhouettes, including matching coordinates, onesies, and dresses, dipping them in shades of soft pink and gray. The items themselves are made with 80% recycled polyester and 20% spandex.
With the launch of the ‘Pilates Princess’ collection, Frankies Bikinis wanted to make the transition between daily life and evenings out easier. The range was designed with versatility in mind, fusing traditional ballet-style offerings with fashionable and feminine aesthetics. All items grant additional support to smaller and larger busts and come in sizes XS-XL.
The ‘Pilates Princess’ collection from Frankies Bikinis is now available on the brand’s website.
Chic Ballet-Inspired Apparel
Frankies Bikinis Debuts the Versatile 'Pilates Princess' Collection
Trend Themes
1. Balletcore Fashion - Offering clothing and accessories inspired by ballerina aesthetics results in a new fashion trend for consumers to embrace and boutique shops to capitalize on.
2. Sustainable Materials - Incorporating eco-friendly fabrics and recycled materials for clothing production presents a promising opportunity for companies in the fashion industry to innovate their sourcing and manufacturing processes.
3. Versatile Athleisure - Designing athleisure apparel that combines style, functionality, and versatility opens possibilities for companies to attract a new market and provide customers with a clothing line perfect for everyday use and active lifestyle.
Industry Implications
1. Fashion - The rise of ballet-inspired clothing, combined with sustainable materials, presents an excellent opportunity for fashion companies to design a new clothing line that appeals to consumers looking for eco-friendly and versatile wearables.
2. Athleisure - Fashion companies creating a versatile athleisure line can cater to the growing demand for comfortable, casual clothing that also allows customers to transition easily from day to night and be dressed up or down.
3. Sustainability - Manufacturers producing sustainable clothing lines by incorporating environmentally-friendly materials can lead to an increase in demand for such products and a reduction in fashion's negative impact on the environment.