Apple will be releasing a picture-in-picture function for its Apple TV app, this would allow video to play in the corner of the screen while users continue to browse through other content. Currently, the new mode will only be available on the Apple TV app, and is speculated to be available in July. The function would allow users to continue looking when not entirely sold on a movie, or keep up with sports while watching something else.
The Apple TV picture-in-picture mode will look essentially the same as the one that already exists on iPad. Where inside a smaller window, users can see options to make it full screen, minimize the smaller window or close it down. It is speculated that the feature may not be included in the next tvOS update, this is due to the fact that the company has not addressed the feature.
Multi-Tasking TV Modes
A Picture-in-Picture Function is Coming to Apple TV
Trend Themes
1. Picture-in-picture Function - Apple's introduction of a picture-in-picture function for its Apple TV app opens up opportunities for other streaming platforms to adopt similar features.
2. Multi-tasking TV Modes - The ability to watch video content in a small window while continuing to browse through other content presents a disruptive innovation that can revolutionize the way people consume media.
3. Enhanced User Experience - The picture-in-picture mode on Apple TV enhances the user experience by allowing them to multitask and easily switch between different types of content.
Industry Implications
1. Streaming Platforms - Streaming platforms can explore incorporating picture-in-picture functionality to enhance user engagement and provide a more seamless viewing experience.
2. Smart TV Manufacturers - Smart TV manufacturers can leverage the picture-in-picture feature to differentiate their products and attract users who value multitasking capabilities.
3. Digital Content Providers - Digital content providers can leverage the picture-in-picture mode to offer additional features and options to their subscribers, enhancing the overall value proposition of their services.