Dreamlike Designer Editorials

The Vogue Italia Picnic in Mallorca Photoshoot is Noticeably Hazy

The Vogue Italia Picnic in Mallorca photoshoot is now on display within the May 2015 edition of the magazine. Photographer Ellen Von Unwerth executed this presentatio of fashion that, through faded lighting, made it appear as if models Ruth Bell, May Bell and Lieke van Houten were in a dream-like setting.

Stylist Giulio Martinelli matched the hazy appeal of Picnic in Mallorca with lace dresses, sheer fabrics and dainty items that hung loosely on the chic trio. Martinelli added other unexpected twists to this production with ladders and baskets full of fruit, giving way to a faux upscale picnic.

Make up artist Cathy-Anne McAllister kept this scene subtle and subdued with natural cosmetics seen in pale cheeks and neutral toned lips.
Trend Themes
1. Hazy Fashion Photography - Disruptive innovation opportunity: Develop new photo editing techniques to create a hazy effect in fashion photography, enhancing the dream-like setting.
2. Lace and Sheer Fashion - Disruptive innovation opportunity: Create innovative designs using lace and sheer fabrics, combining elegance with transparency.
3. Fruit-themed Fashion Shoots - Disruptive innovation opportunity: Explore the incorporation of fruit-themed elements in fashion photography, adding a unique twist to the visual narrative.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Introduce advanced editing software and techniques specifically tailored for fashion photographers to create unique and captivating visuals.
2. Fashion Design - Disruptive innovation opportunity: Experiment with new materials and techniques to design lace and sheer garments that push the boundaries of traditional fashion.
3. Cosmetics - Disruptive innovation opportunity: Develop natural cosmetics that enhance a subtle and subdued look, catering to the growing demand for minimalistic makeup styles.

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