Korea Design Membership displayed its take on the "interaction of culture through design" through its recent release of the 'Picknicking Bag of London." The Membership team debuted the tote line at the London Design Festival Week where it worked with members of University of London's Goldsmith's school.
Contained within the folds of the Picknicking Bag of London is a thick blanket covered with maps of London's subway routes. The projects architects Hyeonseung Song, Jieun Kim and Chaerin Han aimed to imbue the satchel with motherly qualities, providing the young with the tools and knowledge required of a successful life journey.
On top of being notably practical, this concept purse is also entirely adorable. Two tied knots line the top of the envelope-esque shape, mimicking the appearance of bunnies.
Unfolding Picnic Totes
The 'Picknicking Bag of London' Contains a Sturdy Blanket
Trend Themes
1. Interactive Tote Bags - The Picknicking Bag of London showcases an innovative trend of cultural interaction through tote bags.
2. Map-printed Blankets - The map-printed blanket found in the Picknicking Bag of London anticipates the rise of printed fabrics with cultural significance.
3. Whimsical Accessories - The appearance of the Picknicking Bag of London, complete with bunny-knots, signals a trend of child-like and appealing fashion accessories.
Industry Implications
1. Fashion - Fashion industry can take inspiration from the Picknicking Bag of London to create more whimsical and culturally infused accessories.
2. Travel - Travel industry can utilize map-printed blankets for their products, providing an innovative and informative element to their offerings.
3. Design - Design industry professionals can innovate further on the concept of interactive tote bags through collaborations with cultural institutions, similar to the Picknicking Bag's partnership with Goldsmith's school.