Filmed on a subway in L.A., the Craigslist Missed Connection video shows great ways a guy can learn how to pick up a girl, in a non-creepy way.
Based off the long running UCB sketch show 'Banging My Dick Against a Wall,' this viral video features stars from '30 Rock,' 'The Office,' and 'Wet Hot American Summer DP.'
Implications - Humorous videos like this resonate with viewers on account of their charm and comedic wit. More than anything else however, they represent how advertisements that follow in their example (rather than attempting to be overtly preachy) are far more likely to connect with young viewers. Because younger demographics now make up a more sizable share of active consumers than ever before, this is a lesson no company can afford to ignore.
Spoof Pick-Up Strategies
Craigslist 'Missed Connections' Stars 30 Rock and The Office Characters
Trend Themes
1. Humorous Advertising - Ads that follow the example of humorous videos like Craigslist Missed Connection are more likely to resonate with younger consumers.
2. Non-creepy Pick-up Strategies - The popularity of videos like Craigslist Missed Connection indicate a demand for resources on how to pick up someone in a non-creepy way.
3. Viral Video Marketing - Creating a viral video with the charm and comedic wit of Craigslist Missed Connection could be an effective marketing strategy.
Industry Implications
1. Marketing - Marketing teams can use the success of Craigslist Missed Connection to inform their own advertising strategies.
2. Comedy - Videos like Craigslist Missed Connection demonstrate the potential of comedic content in marketing and entertainment.
3. Dating Services - Dating apps or services could partner with creators of videos like Craigslist Missed Connection to provide resources on non-creepy pick-up strategies.