Valspar's ‘Pick-a-paint’ app is designed for Android devices and allows users to "pinpoint any color from anywhere, and then virtually test it out on their own home." The mobile platform boasts a color library of over two million shades and unique color-matching technology. The platform also includes a social sharing features and an inspiration tab that highlights top trends in the world of home decor.
Valspar's ‘Pick-a-paint’ app is designed to inspire homeowners while allowing them to match shades in minutes -- mobile users can simply snap a photo of a surface or shade to get their match. The app's virtual paint feature also allows users to test colors in spaces within their home without committing to a product unless completely happy with it.
Intuitive Paint Selection Apps
Valspar's ‘Pick-a-paint’ App Boasts Color Matching Capabilities
Trend Themes
1. Color-matching Technology - Disruptive innovation opportunity: Develop advanced color-matching technology for industries such as interior design, fashion, and graphic design.
2. Virtual Paint Testing - Disruptive innovation opportunity: Create virtual testing platforms for other industries such as automotive and industrial painting, allowing users to visualize different paint options before applying them.
3. Inspiration Tabs - Disruptive innovation opportunity: Integrate inspiration features into other industries' apps, such as fashion and beauty, to provide users with the latest trends and ideas.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Develop interactive color selection tools for interior designers to quickly match paint shades with furniture and decor.
2. Fashion - Disruptive innovation opportunity: Create apps that allow users to match clothing colors to their preferred shades, enhancing the online shopping experience.
3. Graphic Design - Disruptive innovation opportunity: Build graphic design tools that offer advanced color-matching capabilities, simplifying the process of finding harmonious color palettes.