PICANTE is launching its very own line of picantes, staying true to the brand’s iconic name. Picantes originally found success at the Soho House where the member’s club would serve ‘Picante de la casa,’ a creamy alcoholic drink with a Serrano chili and a salted rim. The cocktail inspired the name of the beloved apparel brand, and to celebrate the ingredient, PICANTE has launched its own picante drink in a can. Airmail, the beverage branch of JKS, brings the creation to life with tequila, Serrano chiles, fresh lime juice, and agave.
Only 300 cartons of the 150ml cans in packs of six will be provided by the pair. PICANTE DRINK will be providing same-day delivery in London and delivery in less than an hour in other boroughs, but anybody in the U.K. can buy the beverage.
PICANTE DRINK launches on December 16 at 1 p.m. on the PICANTE DRINK website.
Spicy Canned Picante Drinks
London Clothing Brand PICANTE is Launching a Picante Drink
Trend Themes
1. Spicy Drink Trend - The popularity of spicy drinks has been on the rise and may present opportunities for new and unique beverage offerings.
2. Branded Beverage Trend - More brands are entering the beverage market as a way to expand their product lines and reach new audiences.
3. Convenient Delivery Trend - Increased demand for same-day and fast delivery options may incentivize businesses to invest in more efficient delivery methods.
Industry Implications
1. Beverage Industry - The beverage industry may benefit from incorporating spicy and unique flavor profiles to attract new customers.
2. Fashion Industry - Clothing brands may explore the potential of expanding into the beverage market as a way to offer unique experiences to their customers.
3. Delivery Industry - Delivery companies and services may benefit from increasing their efficiency and expanding their delivery options to meet growing demand.