Picante is an emerging London-based label taking storm as a streetwear closet staple. After a well-received ‘Home Alone’-inspired capsule, the brand has posted teasers for its new ‘Class of 2022’ Spring/Summer collection.
The new collection features vintage-wash ‘Champion’ hoodies with the Picante logo printed on the chest. The collection includes a slew of crewneck T-shirts, embroidered panel caps, and sweatpants. Picante focuses on creating heavyweight cut and sew garments while simultaneously paying homage to the ‘Champion’ hoodies used in the initial drop.
The brand has also unveiled its new 2022 ‘alumni,’ which includes DJ Fat Tony, Flossie, Isaac Carew, and Danny Lomas, and will be attributing these names to aid its steady growth and success. The new collection will be available on the Picante website May 6, 2022.
Vintage-Wash Streetwear Designs
Picante Teases the New 'Class of 2022' Collection
Trend Themes
1. Vintage-wash Streetwear - The trend of vintage-wash streetwear designs is on the rise, presenting opportunities for innovation in sustainable fabrics and unique graphics design.
2. Cut and Sew Garments - The popularity of heavyweight cut and sew garments offers a disruptive opportunity for manufacturers to incorporate innovative techniques in fabric manipulation and customization.
3. Brand Collaboration - The emerging trend of brand collaborations, such as Picante's partnership with DJ Fat Tony, presents opportunities for cross-industry innovation and creative marketing strategies.
Industry Implications
1. Fashion - The fashion industry can capitalize on the vintage-wash streetwear and cut and sew garments trends, attracting consumers who value authenticity and uniqueness.
2. Textile and Fabric Manufacturing - In response to the vintage-wash streetwear trend, innovation in sustainable and eco-friendly fabric manufacturing presents opportunities for fabric manufacturers to meet consumer demand.
3. Marketing and Advertising - Brand collaborations and creative marketing strategies, such as Picante's partnership with DJ Fat Tony, present opportunities for marketing and advertising agencies to expand their brand reach and target new audiences.