Physical GIF is currently a project seeking funding on the Kickstarter website -- and boy, what a project it is. The concept involves taking digital animations and creating a physical product out of them. These table top toys are absolutely incredible and unlike anything that I have ever seen before.
Physical GIF comes to life with a little spin and some clever lighting strategies; the eye perceives the various stills as one fluid event. There are currently three different designs for Kickstarter: BMX biker, elephant rabbit costume party and New York fourth of July. Physical GIF is a phenomenal project.
Implications - The pervasiveness of technology has made consumers nostalgic for a simpler time. The Physical GIF project draws upon that desire to have a tangible object and not merely a digital one. Companies should take this mindset into account when creating new products and campaigns.
Phenomenal Optical Gifts
Physical GIF Creates Tangible Items That are Derived From Digital Ones
Trend Themes
1. Tangible Digital Objects - Opportunity to create physical products derived from digital content, appealing to consumers' desire for tangible experiences.
2. Nostalgic Design - Nostalgia-driven designs that tap into consumers' desire for simpler times present a disruptive opportunity for product innovation.
3. Optical Illusion Toys - Creating tabletop toys that use optical illusions to create visual fluidity opens up a new market for innovative and captivating products.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can develop new physical products that bridge the gap between digital and tangible experiences.
2. Toy & Games - Incorporating optical illusions into toy design can provide a unique and mesmerizing play experience for children and adults alike.
3. Advertising & Marketing - Advertising and marketing campaigns can leverage nostalgia-driven designs to create impactful and memorable brand experiences.