Physical Distancing Designs

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The Commune di Milano is Calling for Help from Architects & Designers

The availability of physical distancing designs and infrastructure is one of the main concerns for the Commune di Milano who is working on its plans for reopening commercial and public spaces after the height of the COVID-19 outbreak. With safety as a top priority, the city is emphasizing creative solutions and asking for assistance from designers and architects. Concepts here include "spacers to keep people apart, signs to remind people to distance, and layouts for indoor and outdoor spaces," among other things.

The physical distancing designs that are submitted will be gathered for consideration by Milanese traders and will be applied on a per situation basis. In addition, YesMilano—the city's promotion agency—has created a marketing video that will help residents "embrace the gradual end of lockdown."
Trend Themes
1. Physical-distancing Designs - This trend involves the creation of innovative designs and infrastructure that promote physical distancing in public spaces.
2. Creative Solutions - This trend calls for the use of creative solutions, such as spacers, signs, and layout concepts, to ensure safe physical distancing in commercial and public spaces.
3. Gradual End of Lockdown - This trend focuses on marketing efforts aimed at helping residents embrace and adjust to the gradual lifting of lockdown restrictions.
Industry Implications
1. Architecture - Architects have the opportunity to contribute innovative physical distancing designs and infrastructure that can be implemented in commercial and public spaces.
2. Design - Designers can support the efforts of the Commune di Milano by creating visually appealing and effective physical distancing designs, such as spacers, signs, and layout concepts.
3. Marketing - Marketing agencies can help promote the gradual end of lockdown by producing engaging videos and campaigns that encourage residents to embrace the new normal.

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