New Yorkers are set for summertime heat waves with the latest exclusive slushy drinks, called Phrosties, filled with boozy ingredients and lots of sugary flavor. The company creatively taps into the social media age by enticing consumers to follow the brand's Instagram account in order to have access to the necessary phone numbers needed to request orders.
The Phrosties come in a cooler-like bottle filled with gradient shades of bright summer colors. Like a slushy you'd pick up at your local convenience store, these boozy Phrosties drinks expertly layer different flavors of booze-filled ice like Blue Hawaiian and Dragonberry Colada. Buyers interesting in having Phrosties personally delivered to them must first follow the Phrosties' Instagram account and await a follow back. From there, buyers can order these summertime drinks for $10 each.
Boozy Slushy Drinks
These Phrosties are Exclusively Available to the Company's Instagram Followers
Trend Themes
1. Exclusive Social Media Promotion - Opportunity to tap into social media platforms to create exclusive promotions and engage with consumers.
2. Customized Boozy Beverages - Opportunity to create unique and personalized alcoholic slushy drinks with different flavors and ingredients.
3. Direct-to-consumer Delivery Model - Opportunity to offer personalized and convenient delivery services directly to consumers.
Industry Implications
1. Beverage Retail - Opportunity for beverage retailers to create customized alcoholic slushy drinks and promote them through social media platforms.
2. Food and Beverage Delivery - Opportunity for food and beverage delivery companies to offer personalized delivery services for alcoholic slushy drinks.
3. Social Media Marketing - Opportunity for social media marketing agencies to help brands develop exclusive promotions and engage with consumers through platforms like Instagram.