The meteoric rise of ready-to-drink hard seltzers in recent years has primed consumers for a departure from the norm, igniting a demand for novel, innovative canned beverages that offer a refreshing alternative—and Phreshly is poised to deliver just this with products that deliver "an elevated, and culturally inspired cocktail experience."
Phreshly sets itself apart with ready-to-drink premium canned cocktails with 6% ABV and hand-picked ingredients from minority-owned farms. From Phreshly, drinkers can enjoy refreshingly different options like Bay Lemonade (a modern reinterpretation of a bourbon smash) and G'iddem (a freshly reimagined blueberry daiquiri,) both in stubby cans.
"Seltzers are no longer cool for most adults," Phreshly co-founder and CEO Paul Owusu said to Food Dive, "We are targeting the modern-day drinker looking for better-for-you and tastier, innovation-led flavors."
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Trend Themes
1. Premium Canned Cocktails - Phreshly taps into the demand for innovative canned beverages by offering premium cocktails with hand-picked ingredients.
2. Elevated Cocktail Experience - Phreshly delivers an elevated and culturally inspired cocktail experience with unique flavors like Bay Lemonade and G'iddem.
3. Innovation-led Flavors - Consumers are seeking better-for-you and tastier options, making Phreshly's innovation-led flavors a disruptive opportunity.
Industry Implications
1. Ready-to-drink Beverages - The rise of ready-to-drink hard seltzers creates an opportunity for Phreshly to capture the market with their premium canned cocktails.
2. Craft Cocktail Industry - Phreshly's culturally inspired canned cocktails disrupt the craft cocktail industry by offering unique flavors and a convenient ready-to-drink format.
3. Minority-owned Farming - Phreshly's focus on hand-picked ingredients from minority-owned farms presents a disruptive opportunity for the agricultural industry.