This ad features Joel McHale promoting T-Mobile's newest phone upgrade option that allows customers to trade in and upgrade their cell phone whenever they want for $15. The ad is presented with Joel McHale's classically sarcastic sense of humor to add a direct and somewhat obnoxious element to the commercial that makes people listen.
As he strolls into a coffee shop and bluntly points out what is wrong with each person's current cell phone, it provokes viewers to question their own cell phones choices. The ad ultimately increases viewers' desire to trade in their phones for newer, better versions.
Giving customers the endless option of a phone upgrade will result in happier customers. While other brands offer expensive upgrades or none at all -- depending on the contract and service provider -- T-Mobile is taking a new approach.
Obnoxious Phone Upgrade Ads
Joel McHale Promotes T-Mobile’s Anytime-Upgrade Option in This Ad
Trend Themes
1. Anytime-upgrade - T-Mobile's new subscription model for phone upgrades will force traditional retailers to reconsider consumer loyalty and pricing strategies.
2. Sarcastic Advertising - Humorous and sarcastic advertising can be effective in a crowded market as it can influence consumers' perception of a product or service.
3. Desire Creation - Provoking viewers to question their own choices can increase desire for a product or service, especially when there is a clearly identified solution available.
Industry Implications
1. Telecommunications - This trend could significantly impact the telecommunications industry as it disrupts the traditional model of contract-based customer retention.
2. Retail - Traditional phone retailers may need to change their pricing strategies and loyalty programs to compete with T-Mobile's Anytime-Upgrade option.
3. Marketing and Advertising - Sarcastic advertising techniques can help companies stand out in an already crowded marketplace, and may become a popular trend in the marketing and advertising industry.