Exaggerated Business Apparel

This Phillip Lim Pre-Fall Collection Boasts Structured Tailoring

The 3.1 Phillip Lim Pre-Fall collection for 2014 celebrates oversized shapes and structured tailored details. The womenswear line is designed with the urban style-setter in mind and was inspired by the designer’s 40th birthday celebration that took place in the heart of Berlin.

Taking inspiration from the German city, the designer referenced its classic architecture and alternative youth culture, marrying these two themes and creating his latest range of urban apparel.

The 3.1 Phillip Lim Pre-Fall collection for 2014 includes standout piece like cropped jackets, metallic print jackets and layered vest garments that marry comfort with chic designer details. Overall, the collection boasts versatile separates that are appropriate for professional lunch meetings, evening dinner dates or weekend shopping trips.
Trend Themes
1. Oversized Shapes - Disruptive innovation opportunity: Create a line of business apparel that features exaggerated and oversized shapes for a unique and fashion-forward look.
2. Structured Tailoring - Disruptive innovation opportunity: Develop a technology that allows for innovative and precise structured tailoring in business apparel, enhancing both style and comfort.
3. Urban Apparel - Disruptive innovation opportunity: Combine urban streetwear aesthetics with professional business attire to create a new category of fashionable and versatile clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials and manufacturing processes into the fashion industry to meet the growing demand for ethical and responsible clothing.
2. Technology - Disruptive innovation opportunity: Develop smart fabrics and wearable technology that seamlessly integrate into business apparel, providing enhanced functionality and connectivity.
3. Retail - Disruptive innovation opportunity: Implement virtual fitting rooms and interactive shopping experiences to revolutionize the retail industry and improve the customer's personalized shopping journey.

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